Masarat Al Joud

Leading Rice Importer & Distributor in KSA

Masarat Al Joud’s white basmati and Sella basmati rice are of the best quality, taste, and aroma, packed with essential nutrients. Masarat AlKhair Trading Company imports its basmati rice from India, known for its aroma compound 2-acetyl-1-pyrroline, which gives the rice its unique spicy fragrance and flavor. The naturally occurring aromatic chemical compound in basmati grains is about 0.09 ppm, contributing to the product’s aroma and flavor. Masarat AlKhair Trading Company also distributes Masarat Al Joud Rice in Saudi Arabia, a product of exceptional quality.