Masarat AlKhair Trading Company, established in 1978, is a leading food importer and distributor based in Riyadh, Saudi Arabia. We specialize in importing and distributing high-quality and well-established food brands, including flour, rice, pasta, oil, lentils, and coffee, across Saudi Arabia.

As an authorized distributor of Kuwait Flour Mills and Bakeries products in Saudi Arabia, we take pride in offering the best products to our customers. Kuwait Flour Mills & Bakeries is a leading company in the field of food processing, known for applying the highest international quality standards and nutritional value.

40 Years of Excellence

With over 40 years of experience in the importing and distribution business, we have become experts in sourcing and supplying high-quality products from around the world to meet the needs of the Saudi market. We closely monitor the pathway of our imports from various global markets, ensuring that we deliver the best quality food items to your table. Our top priority at Masarat AlKhair is to provide our customers with high-quality, healthy, and delicious food products. With a strong commitment to professionalism and exceptional customer service, we always put your needs first.


At Masarat AlKhair, we’re committed to making our products easily accessible to our customers through a variety of distribution channels, including hypermarkets, supermarkets, and other trading partners. We take pride in offering high-quality, affordable food products with nutrient-saving packaging, effective marketing, and timely delivery. Over the years, our focus on innovation and expansion has driven our growth and success, and we remain dedicated to diversifying our offerings, expanding our reach, and achieving organic growth.

Vision 2030

We focus continuously on investing intensively in our people. We are proud to make Masarat AlKhair Trading Company a second home for our workforce. We strive to provide a maximum personal growth environment for our highly skilled team, working in state-of-the-art manufacturing plants to optimize performance and contribute to stable economic growth for our beloved country, Saudi Arabia. Keeping the 2030 vision in mind, we aim to provide our people with world-class work skills and become a leading global food distributor, providing quality food to all.


Masarat AlKhair Trading Company’s commitment to quality is demonstrated by its various certifications, including ISO 9001:2000 Quality Control System Certificates. Along with its emphasis on high-quality production, exceptional customer service, and industry leadership, the company continues to invest in research and development programs to create new products and improve production technologies and techniques. With pride in its past accomplishments and a readiness to tackle future challenges, Masarat AlKhair Trading Company is committed to expanding and strengthening its product range and the brands it offers.